Namastecita: making store data useful.
I built a reporting foundation for my own e-commerce business, bringing Shopify, marketing, search and operations data together to support decisions across sales, acquisition and fulfilment.
I’m Nico Contreras, a data consultant and analytics engineer. I connect business systems, build reliable analytics foundations, and prototype applied ML for real workflows when it earns its place.

I start with the decision a team needs to make. Then I connect the relevant sources, make the data reliable, and deliver analytics or ML that fits the way people work.
That can mean clearer reporting, a dependable data foundation, or a focused ML prototype—not more technology for its own sake.
I work from the business need back to data foundations, delivery, and results teams can use.
I built a reporting foundation for my own e-commerce business, bringing Shopify, marketing, search and operations data together to support decisions across sales, acquisition and fulfilment.
A privacy-conscious photo finder for events. Guests use a temporary selfie to find their photos and receive a private gallery. The PoC works; I’m developing the authentication, retention and deletion flows.
I teach Git and dbt at Le Wagon using practical examples and clear explanations. Teaching has sharpened a skill I use with clients: making technical choices understandable to the people who need to act on them.
“What if we explain Git branches with coloured paper?”
— surprisingly effective
Short, practical notes on data, ML, and what I learn while building. No posting schedule.
Before choosing a model, identify the decision or workflow it should improve, the data it needs, and how you will know the result helped.

I’m an analytics engineer and data consultant with experience across marketing, e-commerce and data platforms. I work from the business question back to the sources, models and workflows that can answer it.
I’ve built reporting foundations for my own business, led delivery with cross-functional teams, and taught Git and dbt. I’m now applying that foundation to practical machine learning.
Clear thinking. Reliable data. Useful delivery.
I work with European teams on analytics engineering, data platforms and applied ML. The right approach starts with the decision you need to make.